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#2. Guide to Planning Corporate Festive Events for Clients

Positioning of your Company Determining goals and objectives can have a better guidance towards the direction and message that your company wants to send. This goes without saying for all companies regardless the size of your organisation. You will be accounted for every single penny spent, so plan your budget without losing sight of your goals and objectives that you want to deliver for the event, in order to be able to justify it. Understand Your Target Audience If your clients are expecting a formal and conservative social networking event and you deliver a funky retro night, you’ll be dangerously setting a wrong tone and impression. Managing expectations isn’t difficult, focus on underst

 

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